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This free, 11-page briefing is a summary of an Econsultancy roundtable on Affiliate Marketing (registration required). The document contains a summary of the discussion, an overview of the affiliate marketplace, plus a section on useful resources. Topics discussed included: Policies and Policing; Improving Affiliate Performance; Effects of Google Algorithm Changes; Budget Allocation. Attendees included representatives from the following organisations: BCA, Christian Aid, Commission Junction, DoubleClick, Findmethebestprice.co.uk, Hertz, OMG, Orange and TradeDoubler.
- Affiliate Marketing Briefing March 2007 (150 KB Microsoft Word)