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There is a newer version of this report available: Affiliate Marketing Buyer's Guide
This buyer's guide contains a thorough examination of the UK affiliate marketing sector, an industry which will drive more than £4bn in online sales during 2009. The report has been written for those either investigating, or already engaged in, affiliate marketing.
The report contains details about the various trends and issues within the sector (many of which apply worldwide), as well as profiles of all the leading UK affiliate marketing networks and agencies.
The guide contains tips for those seeking a network or an agency, as well as a SWOT (strengths, weaknesses, opportunites and threats) analysis of the sector.
Author: Jake Hird and Linus Gregoriadis, Econsultancy
Pages: 158 pages
Structure: Market trends and issues, supplier profiles
Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our estimates for the value and growth of this market.
Trends within affiliate marketing include:
- CPA model goes from strength to strength
- Consumers turn to voucher code and cash-back websites
- Issues surrounding last-click-wins model become more apparent
- Affiliates call for a greater emphasis on transparency & communication across the sector
- Publishers develop innovative media methods
- More agencies offer affiliate marketing services to clients
The networks profiled are:
Affiliate Window, affilinet, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, LinkShare, Online Media Group (OMG), Paid On Results, Platform-A, TradeDoubler, Webgains, Zanox
The agency suppliers profiled are:
AffiliateProgramAdvice, Altogether Digital, Arctic Sunrise, bigmouthmedia, Blue Barracuda, Coast Digital, Equator, Existem, i-level, MVi, R.O.EYE, Steak, Stream: 20, Zed
Who Is This Guide For?
This particular buyer's guide is aimed at organisations and businesses trying to understand and select a supplier from within the affiliate marketplace, or who are currently reviewing their activity in this area. It is also relevant for anyone wishing to engage, understand or research the complexities involved in this market.
- SAMPLE: Affiliate Marketing Buyer's Guide (745 KB PDF)
- Affiliate Marketing Buyer's Guide (2.61 MB PDF)