{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

There is a newer version of this report available: Affiliate Marketing Survey Report 2008

Overview

This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007. More than 200 UK merchants took part, making this the most comprehensive study of its kind.

About this Guide

Highlights from the findings include:. -) Almost four out of five merchants (78%) say their organisations are spending more on affiliate marketing than they were two years ago, compared to only 7% who say they are now spending less.
-) On average, UK merchants involved in affiliate marketing drive 16% of their online sales via this channel.
-) Affiliate marketing is seen by merchants as the most cost effective channel for driving customer acquisition. The overwhelming majority of UK merchants (95%) say that it is either 'very cost effective' or 'quite cost effective'.

Contents

The report findings are divided into the following sections: -) Merchant Profile
-) Affiliate marketing compared to other channels
-) Effectiveness and understanding
-) Barriers and perceptions
-) Budgets and spending
-) Resources
-) Communication with affiliates
-) Affiliate networks

Downloads

  • Pdf Disabled Affiliate Marketing Merchants Report (PDF) (1.74 MB PDF)
Access_all_areas_transparent

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today