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This research, produced by Econsultancy and sponsored by specialist affiliate marketing agency R.O.EYE, is based on a survey of more than 250 merchants and 150 agencies carried out in July 2008.
The report, which compares many of the findings with similar research carried out in 2007, shows that Affiliate Marketing is still a very cost effective channel for merchants.
However, it also reveals that budgets invested in affiliate activity and the average proportion of online sales derived from this channel have decreased over the last 12 months.
The report findings are divided into the following sections:
-) Budget and Sales
-) Resourcing, Agencies and Networks
-) Effectiveness and Measurement
-) Issues, Challenges and Trends
Highlights from the findings include: -) The proportion of merchants saying that affiliate marketing drives high volume has decreased from 26% in 2007 to 15% in 2008. The average proportion of online sales credited to affiliate activity has decreased from 16% to 12% over the same time period.
-) A third of merchants (34%) say that five or fewer affiliates are driving 80% of their affiliate sales or sign-ups.
-) The most valuable affiliates - as a group - are SEO / content publishers, deemed to be driving a major contribution by 42% of merchants.
- Affiliate Marketing Survey Report 2008 (620 KB PDF)