Chapter 2. As AI chatbots become ever more popular in both B2C and B2B contexts, their capabilities continue to improve. This chapter looks at the rise of character-based chatbots, including those based on celebrity personas from Meta, historical figures from Hello History, and user-generated characters from

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of three in the Q4 2023 edition of Digital Shift. View all chapters.