Chapter 2. With an ever increasing array of AI tools and solutions available, businesses have been quick to incorporate AI into both frontend and backend operations. This chapter looks at inventive uses of AI across the ecommerce journey, from the customer perspective as well as the retailer’s.
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of three in the Q3 2024 edition of Digital Shift. View all chapters.