Econsultancy in collaboration with Tealium surveyed 529 executives responsible for their organisation’s marketing data and technology in Europe. The survey included respondents from the UK (259 executives), Germany (111), France (84) and Spain (75). Areas of focus included the rate of adoption of artificial intelligence (AI) and machine learning (ML), business areas it will most impact, results organisations are seeing, barriers to success and perceived future impact on marketing.
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