Trends & Innovation

Australia: SaaS Trends Briefing

By Econsultancy,

This 11-page briefing, sponsored by Macquarie Telecom, is free to registered users. 

Inside, it contains the latest market trends, developments, issues, statistics and useful resources relating to the SaaS technology landscape in Australia. 

This trends briefing is for anyone involved in online marketing or ecommerce, from client-side brands, through to agencies and technology providers.

Trends covered within this briefing include:

  • There are still SaaS adoption challenges, but growth outlook is positive
  • The CIO vs CMO debate continues to dominate the SaaS landscape
  • Confusion around SaaS capabilities is often the norm
  • Data underpins everything
  • There are still some challenges within the SaaS landscape

The information contained within this briefing is collated from a range of sources including:

  • Econsultancy conferences, supplier showcases and roundtables
  • Third party events, including Macquarie Telecom SaaS Advisory Board meetings
  • Research carried out by Econsultancy and other organisations

Download a copy of the report to find out more. 

This trends briefing is free to download to all Econsultancy subscribers. Registration takes only a few moments, and our Bronze subscription level is free.

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  • Pdf Disabled Australia: SaaS Trends Briefing (377 KB PDF)

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