Trends & Innovation

B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012

By Econsultancy,


Contributions from: Bob Apollo, James Fairweather, Mike Berry, Neil Mason, Mark Brill, Peter Abraham, Catherine Toole, Nichola Stott, Kath Pay, Jay Kerr
Pages: 28 pages
Structure: B2B roundtables covered include: lead scoring and nurturing; social media optimization and measurement; customer experience and conversion; customer relationship management (CRM); mobile marketing; managing digital teams; content marketing; integrated search; email marketing.

About this Guide

The guide focuses on the B2B digital marketing trends highlighted by B2B client-side digital marketers whilst at Digital Cream London 2012. Along with an introduction to the broad B2B digital market in the UK, each section contains information about the challenges faced by B2B marketers and how they are solving them in their companies. 

The guide has been authored adhering to the Chatham House Rule under which all Digital Cream events operate, which means that for confidentiality no specific company or person (other than the moderators) have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
  2. The B2B Market
  3. Roundtable discussions
    1. Lead scoring and nurturing
    2. Social media optimisation and measurement
    3. Customer experience and conversion
    4. Customer relationship management (CRM)
    5. Mobile marketing
    6. Managing digital teams
    7. Content marketing
    8. Integrated search
    9. Email marketing
    10. Marketing automation

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