Trends & Innovation

B2B Digital Transformation

By Lynette Saunders,

Leading brands share their insights

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The B2B Digital Transformation: Leading brands share their insights report aims to explore the challenges B2B companies are facing as they drive forward digital transformation in their own organisations and highlights a number of different approaches these companies are taking.

Methodology

We carried out a series of in-depth interviews with senior executives from B2B companies and agencies to understand how companies in this sector are responding to different opportunities and challenges.

Companies interviewed include: Arkadin Cloud Communications, Work with Agility, Atos, British Gas, Fuji Xeorx, IBM, Ogilvy APAC, OppenheimerFunds, Oracle Marketing Cloud, Salesforce, Slater and Gordon Lawyers and Velocity Partners.

We also looked at sector-specific data from our 2017 Digital Trends in B2B report.

What you'll learn 

Digital transformation is not only redefining how businesses connect with customers, it's redefining business models, the way they deliver value and how they make money. With more and more services being mediated through technology, and an increasing share of revenue being made online, there is little doubt that B2B organisations need to embrace digital transformation and give it strategic importance.

You will learn:

  • How the focus on digital is changing within B2B companies. 
  • Making the customer experience matter is a major focus for B2B companies. 
  • Driving insights is a priority, with the future of marketing considered to be around data.
  • Driving a cultural change that supports digital transformation is essential.

You'll discover: 

  • How digital priorities are rising higher on the agenda as companies encourage a move towards thinking digital first and creating journey-based experiences. 
  • How companies are focusing on putting the customer at the heart of everything and identifying how to enhance the experience and develop a deeper understanding of the customer decision journey. 
  • The ways in which B2B companies are moving towards a more data-driven approach, focusing on insights to support the buyer journey.
  • The ways in which companies are driving a cultural change that supports digital transformation and a continuous change type of culture.
  • How companies are adopting new ways of working and working towards digital first. 
  • A greater push for alignment and collaboration between marketing and sales.
  • Key ingredients to drive success highlighted by those interviewed.

Download a copy of the report to learn more.

free sample is available for those who want more detail about the report and its content.

How we can help you

Digital Transformation

Digital transformation is a journey that's different for every organisation. To enable delivery of your digital vision (or help you shape that vision) we’ve designed a comprehensive approach to tackle your transformation.

Covering everything from strategic operational issues to specific marketing functions, we will work with you to achieve digital excellence.

Talk to us about an initial, no-cost consultation.

Contact our Digital Transformation Team on transformation@econsultancy.com or call

  • EMEA: +44 (0)20 7269 1450
  • APAC: +65 6653 1911
  • Americas: +1 212 971-0630

Contributing Authors


Lynette Saunders

Senior Analyst, Econsultancy

More reports from Lynette Saunders

Table of contents

1. Executive Summary

  • Research objectives and methodology
  • About Econsultancy

2. Challenges to and Drivers of Digital Transformation

2. Digital Priorities Rising Higher on the Agenda

4. Making the Customer Experience Matter

5. Driving Insights is a Priority

6. Driving a Cultural Change

7. Convergence of Sales and Marketing

8. Key Ingredients to Drive Successful Transformation

9. Resources

Downloads

  • Pdf SAMPLE: B2B Digital Transformation: Leading brands share their insights (604 KB PDF)
  • Pdf Disabled B2B Digital Transformation: Leading brands share their insights (961 KB PDF)
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