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Marketing in real time is a strategy and response that has become fully expected by consumers for some time. Those same shoppers are also business people; the always-on lifestyle of the consumer has become the always-at-work lifestyle of the business purchaser. Real time is becoming a practical requirement no matter what’s being sold or in what environment.

86% of B2B respondents agree that ‘real-time marketing is essential as behavior, device, place and time come together’.

After surveying nearly 900 B2C marketers for the 2014 Real-Time Marketing Report, Econsultancy, again in association with Monetate, narrowed that focus to B2B marketers, to discover what real time means in B2B markets. The findings provide a baseline when assessing plans for this year and beyond.

The second of two reports examining the role of real-time marketing, the B2B Real-Time Marketing Report used an identical survey for a new B2B audience. The report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.

What you'll learn

  • What real time means to B2B customers
  • How real time is benefitting B2B audiences
  • The variables of real-time marketing, and its associated technology and data
  • The budgets, resources and skills necessary for success in real-time marketing

Table of contents

  1. Executive Summary and Highlights
    1. Methodology
    2. About Econsultancy
  2. Foreword by Monetate
    1. About Monetate
  3. What does Real Time Mean to B2B Customers?
  4. The Benefits of True Real-Time
  5. Customers, Culture and the Experience of Tomorrow
  6. The Variables of Real-Time Marketing
  7. Importance of Technology and Data
  8. Don’t Forget the Human Side of the Equation
  9. The Near Future of Real-Time Marketing
  10. Appendix: Respondent Profiles

Download a copy of the report to learn more. 

free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: B2B Real-Time Marketing Report (638 KB PDF)
  • Pdf Disabled B2B Real-Time Marketing Report (703 KB PDF)

Access the full report

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