Econsultancy’s B2B Social Media Guide outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy.

This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising.

Topics covered include:

  • Defining social media
  • Developing a social media strategy
  • Planning and managing content
  • Aligning social media to reputation management
  • Choosing the right technology
  • Measurement
  • Challenges and opportunities in social media for B2B organisations.

Econsultancy would like to thank the following people for their contributions to this report:

  • Richard Bagnall, Chairman, AMEC
  • Caroline Forbes, Head of Marketing, Charities Aid Foundation
  • Martin Head, Key Account Director, Econsultancy
  • Harriett Hindmarsh, Corporate Vice President, Global Marketing and Communications, AECOM
  • Katy Howell, CEO, Immediate Future
  • Sophie Mindell, Content and Publishing Strategist, H&K Strategies
  • Ben Page, Chief Executive, Ipsos MORI
  • Chris Reed, CEO and Founder, Restless Communications
  • Chris Thomas, Global Social Intelligence and Optimisation Lead, Sage
  • Ingrid van der Zalm, Director Small Business Marketing and Communications, UPS Europe Region