Trends & Innovation

Baidu: The Gateway to China's Online Communities

Brand strategy briefing


Baidu is China’s most popular search engine, and is a part of the larger entity Baidu, Inc. Established in 2000, Baidu, Inc is one of the leading internet service companies in China and has been commonly referred to as China’s answer to Google. Baidu’s most successful service, Baidu Search, is the second largest search engine in the world with 665 million monthly active users as of December 2016.

In this report, we describe some of Baidu's initiatives, services and features, and explore some of its innovations.

What you'll learn

  • An overview of Baidu's services and platforms
  • Baidu's marketing and ad platforms
  • New developments and innovations of Baidu

Table of contents

1. Introduction

  • About Econsultancy

2. Baidu: more than a search engine

3. Marketing on Baidu

4. Baidu vs Google

5. Future Developments


  • Pdf Disabled Baidu: The Gateway to China's Online Communities (1020 KB PDF)

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