Best Practice Guides

Digital Engagement in the Public Sector


This report examines the current use of digital by UK Government Departments, with recommendations about organisational policy and structure, how to deal with new communications channels and ways of working more effectively.

JUMP Magazine

JUMP Magazine: Issue two


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

Best Practice Guides

Achieving Digital Balance


A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Best Practice Guides

Mobile E-commerce Best Practice Guide


The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.

Best Practice Guides

Effective Web Design


The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.

Best Practice Guides

Customer Experience Benchmarking: Finance Application Introduction


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the area of Finance Applications. Although this document focuses on the financial sector, the processes and practices can be applied across a wide variety of industries. 

Best Practice Guides

Customer Experience Benchmarking: Telecoms and Mobile Phones: Selector Tools


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the area of mobile and telecom selection tools. Although this document focuses on the telecoms sector, the processes and practices can be applied across a wide variety of industries.

Best Practice Guides

Customer Experience Benchmarking: Automotive Industry: Car Comparison Tools


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the arena of online car comparison tools. Although this document focuses on the automotive sector, the processes and practices can be applied across a wide variety of industries. 

Best Practice Guides

Child Protection Best Practice Guide


The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.