Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation


(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.

Best Practice Guides

Global vs Local: Managing A Multinational Web Presence


A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...

Best Practice Guides

Web Accessibility Guide


Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key rules that websites need to comply with. Despite wi...

Best Practice Guides

Email Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales


These 42 pages represent an excellent and thorough guide to the world of email marketing from an expert in his field. It is full of invaluable top tips, helpful check lists and a useful appendix of resources.

Best Practice Guides

Why Websites Don't Work: What goes wrong and how to put it right


This 13 page white paper is refreshingly simple and to the point. A no-nonsense, practical guide to the realities of what makes websites work, or not as the case may be. Avoiding consultant-speak, Dr Carragher of Trinomics address the fundamentals...