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Best Practice Guides

Account-Based Marketing: A Practical Guide


This guide, produced in association with AdRoll, is a deep dive into the practice of account-based marketing (ABM), showing you how to set up your ABM campaign from start to finish. By working through the eight steps covered in the report, you will create your own roadmap for implementing ABM in your organization.

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Best Practice Guides

Content Strategy Best Practice Guide


The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

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Best Practice Guides

Building a Digital Culture


Building a Digital Culture is a Best Practice Guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-focused world. 

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Best Practice Guides

Paid Search Best Practice Guide


Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search, video advertising, paid search in social media and ad extensions, Econsultancy's Paid Search Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

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Best Practice Guides

The Future of HR in the Digital Age


Econsultancy's Future of HR in the Digital Age Best Practice Guide explores the impact of digital change on HR and the role of HR on the path to digital transformation.

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Best Practice Guides

Innovation Best Practice Guide


Innovation Best Practice Guide addresses key themes of modern innovation and offers you practical tips, case studies and interviews to help you think differently and create new things.

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Best Practice Guides

Social Media Platforms Overview


Social media is a fast moving beast. Just when you think you've got a grip on the latest developments, a raft of new trends emerge. The Social Media Platforms Overview guide has been updated in 2017 to reflect on this rapidly shifting area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. Part of our Social Media Best Practice Guide bundle, it provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

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Best Practice Guides

Social Media Best Practice Guide


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

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Best Practice Guides

Measuring ROI on Influencer Marketing


Measuring ROI on Influencer Marketing best practice guide, produced in association with Fashion and Beauty Monitor, is aimed at helping marketers understand the challenges at hand, explore standardised metrics being used by the fashion and beauty industry and learn best practice tips that will help action a more profitable influencer marketing strategy. 

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Best Practice Guides

Implementing a Customer Experience (CX) Strategy Best Practice Guide


Econsultancy's Implementing a Customer Experience (CX) Strategy Best Practice Guide blends surveys, interviews and case studies to explore how marketers are working to improve customer experience.