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Cover for Traits of Effective Marketing Organizations

Survey Reports

Traits of Effective Marketing Organizations


Produced in association with Eloqua, Traits of Effective Marketing Organizations identifies the key “traits” that marketers need to adopt in order to maximize business performance. The report contains an analysis of current trends in marketing strategy, covering planning of budgets, processes, related technology and skills.

Cover for Product Pages: A Best Practice Guide

Best Practice Guides

Product Pages: A Best Practice Guide


Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.

Cover for The Impact of Digital Beyond Sales and Marketing

Survey Reports

The Impact of Digital Beyond Sales and Marketing


This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.

Cover for Digital Engagement in the Public Sector

Best Practice Guides

Digital Engagement in the Public Sector


This report examines the current use of digital by UK Government Departments, with recommendations about organisational policy and structure, how to deal with new communications channels and ways of working more effectively.

Cover for JUMP Magazine: Issue two

JUMP Magazine

JUMP Magazine: Issue two


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

Cover for Achieving Digital Balance

Best Practice Guides

Achieving Digital Balance


A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Cover for JUMP Magazine: Issue one

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Cover for Mobile E-commerce Best Practice Guide

Best Practice Guides

Mobile E-commerce Best Practice Guide


The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.

Cover for Effective Web Design

Best Practice Guides

Effective Web Design


The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.

Cover for Customer Experience Benchmarking: Finance Application Introduction

Best Practice Guides

Customer Experience Benchmarking: Finance Application Introduction


User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the area of Finance Applications. Although this document focuses on the financial sector, the processes and practices can be applied across a wide variety of industries.