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Cover for Guide to LinkedIn Marketing Solutions

Best Practice Guides

Guide to LinkedIn Marketing Solutions


This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features. We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.

Cover for Paid Search Marketing (PPC) Best Practice Guide

Best Practice Guides

Paid Search Marketing (PPC) Best Practice Guide


Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search and ad extensions, Econsultancy's Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers the basics of paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers planning and strategy for paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers setting up paid search campaigns. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers paid search optimisation. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers Shopping Campaigns and Product Listing Ads (PLAs). The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.