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Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers paid search optimisation. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers Shopping Campaigns and Product Listing Ads (PLAs). The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Digital Transformation in the Retail Sector

Best Practice Guides

Digital Transformation in the Retail Sector


In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.

Cover for Effective Leadership in the Digital Age

Best Practice Guides

Effective Leadership in the Digital Age


The Effective Leadership in the Digital Age research set out to answer one key question: what does it mean to be a 'digital leader' in the context of digital transformation? The report aims to distill some of the key shifts in leadership qualities, attributes and techniques, providing a multidimensional framework for effective digital leadership.

Cover for Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

Best Practice Guides

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide


The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide is an update on the previous iterations of this research (2011 and 2013), and is based on interviews with senior employees at companies across a range of business sectors, as well as an online survey of senior digital professionals within Econsultancy's user base. Written by experienced blogger, writer and consultant Neil Perkin, the report makes best practice recommendations designed to help you respond to the challenges faced by managers and organisations when structuring digital marketing capability.

Cover for A Marketer's Guide to the Internet of Things

Trend Briefings

A Marketer's Guide to the Internet of Things


The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.

Cover for Digital Job Descriptions Best Practice Guide

Best Practice Guides

Digital Job Descriptions Best Practice Guide


In an increasingly competitive market, job descriptions serve as vital tools to help organisations attract and retain digital talent. Also, without a clearly defined job description, it is difficult to effectively and objectively evaluate each person's fit for the role. The Digital Job Descriptions Best Practice Guide provides you with a framework for planning and creating high quality, professional job descriptions to help organisations attract and evaluate candidates for digital roles.