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Cover for A Marketer's Guide to the Internet of Things

Trend Briefings

A Marketer's Guide to the Internet of Things


The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.

Cover for Digital Job Descriptions Best Practice Guide

Best Practice Guides

Digital Job Descriptions Best Practice Guide


In an increasingly competitive market, job descriptions serve as vital tools to help organisations attract and retain digital talent. Also, without a clearly defined job description, it is difficult to effectively and objectively evaluate each person's fit for the role. The Digital Job Descriptions Best Practice Guide provides you with a framework for planning and creating high quality, professional job descriptions to help organisations attract and evaluate candidates for digital roles.

Cover for The Future of Agencies

Best Practice Guides

The Future of Agencies


The Future of Agencies: The progression of agency value in a digital world report, published in association with Adobe, outlines the key challenges faced by agencies in adapting to a rapidly changing, customer experience-centric marketing environment. The 65-page report provides useful intelligence on how agencies are responding to these challenges and equipping themselves for the future through their use of technology, partnerships, attainment of new skills and an evolving culture in order to maximise value and differentiation.

Cover for Organizing Marketing in the Digital Age (Healthcare)

Best Practice Guides

Organizing Marketing in the Digital Age (Healthcare)


To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector, and is based on data and insight from that industry, including interviews with senior marketers from healthcare companies and insight gained from digital transformation work with healthcare companies.

Cover for How To Go Viral

Best Practice Guides

How To Go Viral


Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.

Cover for Implementing Content Strategy: Digital Best Practice

Best Practice Guides

Implementing Content Strategy: Digital Best Practice


The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your content in the future.

Cover for The Digitals 2014 Winners Report

Event Presentations

The Digitals 2014 Winners Report


The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for Fashion Ecommerce and Content Marketing

Best Practice Guides

Fashion Ecommerce and Content Marketing


This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.

Cover for Voice of the Customer: Listen, Measure, Act

Trend Briefings

Voice of the Customer: Listen, Measure, Act


The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy. The report is based on in-depth interviews with senior-level executives working within ecommerce, online and marketing departments, from companies including Schuh, Tesco Mobile, Selfridges, AXA Insurance, Deckers Outdoor, News UK and Silver Star Brands. 

Cover for Multichannel Convergence in the Gambling Sector

Best Practice Guides

Multichannel Convergence in the Gambling Sector


The Multichannel Convergence in the Gambling Sector Best Practice Guide, produced in association with IGT, examines how companies can significantly improve their business performance by taking a cross-channel approach to the customer experience and marketing activities.

This research and report is focused on identifying best practice approaches, techniques, challenges and opportunities in the context of multichannel and marketing convergence within the gambling sector. This definition incorporates multiple aspects of the sector including sports betting, casino operations, and bingo.