Overview

Our Best Practice Guides have a deservedly excellent reputation for being the "Bibles" on their topic. Practical, comprehensive, and constantly updated, they are the definitive "how to" guides for demanding digital marketing professionals worldwide.

If you're just getting started, then our Beginners Guides are a great introduction to a topic with loads of helpful pointers and further resources to learn more. And they're free to subscribers!

Best Practice Guides

Best Practice Guides

Paid Social Media Advertising


Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Best Practice Guides

Embracing Technology and Innovation in Digital Marketing – Energy and Utilities


This report will uncover the marketing innovations in the energy and utilities sector, investigate marketers' openness to embracing new practices and technologies and explore how they are preparing to better position their organisations in an increasingly uncertain and competitive world.

Best Practice Guides

A Marketer’s Guide to the Internet of Things


A Marketer's Guide to the Internet of Things will demystify the Internet of Things (IoT), provide an update on the current adoption of IoT and explain how organisations can use IoT in marketing. 

Best Practice Guides

A Guide to the Modern Marketing Model (M3) and Organisational Structures


Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has published a new unifying framework for modern marketing called the Modern Marketing Model (M3)M3 is designed to reconcile classical and digital marketing and provides a clear reference to help clarify an organisation’s expectations of what the marketing function does.

Best Practice Guides

Trust, Transparency and Brand Safety


The Trust, Transparency and Brand Safety report looks at the ways in which companies are working towards building and maintaining trust and transparency in an ever more connected world. 

View all Best Practice Guides reports (176)

Beginner's Guides

Best Practice Guides

Online Communities


Download the final report in this series (Leveraging the Community) here.

Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.

Best Practice Guides

Online Communities Part Four: Leveraging the Community


This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.

Best Practice Guides

Digital Tribes III: Organization


Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at guiding their structure. In this report, Sauer borrows from Native American tribal practices to suggest ways marketers can organize online communities once they’ve formed.

Beginner's Guides

Online Communities Part Three: Growing the Community


Online Communities Part Three: Growing the Community is the third report in a series of four by DJ Waldow that focus on digital community building. This report uncovers how email marketing – the “digital glue” of new media – can be used to grow your community.

Best Practice Guides

Digital Tribes II: Community Culture


Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.

View all Beginner's Guides reports (17)

JUMP Magazine

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

JUMP Magazine

JUMP Magazine 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

JUMP Magazine

JUMP Magazine: Issue four


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer servicebrilliant multichannel campaignsmobile apps vs. websitesmobile checkoutsPR's role in joined up marketing, and how brands can get creative with QR codes.

JUMP Magazine

JUMP Magazine: Issue three


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.

JUMP Magazine

JUMP Magazine: Issue two


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

View all JUMP Magazine reports (6)