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Cover for Trends Webinar: Innovation - April 2017

Trend Briefings

Trends Webinar: Innovation - April 2017


Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation.

Cover for The Future of Agencies: Systems and Empathy

Trend Briefings

The Future of Agencies: Systems and Empathy


Econsultancy, in association with the IPA, has undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Retail

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Retail


The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Financial Services and Insurance

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Financial Services and Insurance


The 2017 Digital Trends in Financial Services and Insurance report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which FSI marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Cover for Digital Intelligence Briefing: 2017 Digital Trends

Trend Briefings

Digital Intelligence Briefing: 2017 Digital Trends


The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.

Cover for Digital Intelligence Briefings

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Cover for B2B Digital Trends 2016 - 2017

Survey Reports

B2B Digital Trends 2016 - 2017


This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Cover for Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016

Trend Briefings

Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016


Econsultancy's Customer Experience Trends Briefing focuses on the key themes, opportunities and challenges relating to customer experience as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on customer experience was sponsored by Dotmailer and moderated by independent consultant Andrew Campbell.

Cover for Beyond Brexit

Trend Briefings

Beyond Brexit


In Beyond Brexit, Econsultancy looks back on the lessons marketers must learn. We examine how brands can future-proof their strategies against similar periods of uncertainty, establish contingencies and create enough organisational agility to roll with the political, economic and cultural punches. The report explores the global impact of Brexit on digitally-driven, marketing-led brands from the perspectives of talent, data, technology and analytics.

Cover for Marketing in the Age of Artificial Intelligence

Trend Briefings

Marketing in the Age of Artificial Intelligence


The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.