Cover for Digital Intelligence Briefing: 2017 Digital Trends in IT

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

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Trend Briefings

Achieving Predictive Maturity


The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.

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Trend Briefings

Digital Transformation in the Financial Services and Insurance Sector


The Digital Transformation in the FSI Sector: Gearing up for success in a changing market report looks at the challenges and responses that companies within the sector are experiencing as they face up to the need for digital transformation, increasing customer expectations and a platform of niche technology enabled start-ups. 

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment


The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in South Africa


The 2017 Digital Trends in South Africa report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which South African marketers need to be aware of during 2017, covering topics ranging from customer experience and social media marketing to mobile and artificial intelligence.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector


The 2017 Digital Trends in the Technology Sector report demonstrates that organisations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviours, putting the customer first rather than the product.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in B2B


The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.

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Trend Briefings

Trends Webinar: Innovation - April 2017


Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation.

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Trend Briefings

The Future of Agencies: Systems and Empathy


Econsultancy, in association with the IPA, has undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability.