{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Cover for The Future of Content Marketing

Trend Briefings

The Future of Content Marketing


Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.

Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for Top 100 Disruptive Brands 2016

Trend Briefings

Top 100 Disruptive Brands 2016


The Top 100 Disruptive Brands report identifies companies that are challenging traditional ways of thinking and defining the future of business. In collaboration with Marketing Week, we’ve looked far and wide to curate a list of 100 disruptive brands that goes beyond the usual suspects. We aimed to include companies that represent the revolutionary spirit within business. They might have developed an entirely new business model, created an innovative and exciting product, or put themselves at the forefront of a new digital trend.

Cover for The Role of CRM in Data-Driven Advertising

Trend Briefings

The Role of CRM in Data-Driven Advertising


The Role of CRM in Data-Driven Advertising report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.

Cover for Digital Transformation Trends Briefing: Digital Cream London 2016

Trend Briefings

Digital Transformation Trends Briefing: Digital Cream London 2016


Econsultancy's Digital Transformation Trends Briefing focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on digital transformation was sponsored by Accenture Interactive and moderated by Marketing Week Print Editor Michael Barnett. 

Cover for People and Process: Agile working, collaborative tools and cloud-based marketing tech

Trend Briefings

People and Process: Agile working, collaborative tools and cloud-based marketing tech


Econsultancy's People and Processes Trends Briefing explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based Digital Cream London 2016 event. The People and Processes roundtable was sponsored by censhare and moderated by digital consultant Danielle Sheerin.

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity

Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

Cover for Innovating the Digital Customer Experience

Trend Briefings

Innovating the Digital Customer Experience


Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.

Cover for The China Digital Report, Q1 2016

Trend Briefings

The China Digital Report, Q1 2016


This China Digital Quarterly Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.