Trend Briefings

The Modern Marketing Model (M3)


The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become.

Trend Briefings

Snapchat: How brands are getting creative on the service


Snapchat: How brands are getting creative on the service looks at how leading brands are using image sharing and messaging service Snapchat in creative and pioneering ways.

Trend Briefings

Adidas: New rules of social engagement


Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Trend Briefings

Tesco: Lessons in customer centricity


Tesco: Lessons in customer centricity is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Trend Briefings

Nike: Engaging customers across multiple channels


Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Trend Briefings

Starbucks: Adapting to changing consumer habits


Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Trend Briefings

Trend Briefing: Artificial Intelligence (AI)


Following on from Econsultancy's Innovation Best Practice Guide, this trend briefing puts a spotlight on Artificial Intelligence - one of the most prominent and exciting areas of tech in 2017.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Trend Briefings

Achieving Predictive Maturity


The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.