Trend Briefings

Flipkart: Building Trust in Indian Ecommerce


Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

Trend Briefings

Second-Party Data


First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy.

Trend Briefings

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan


Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. 

Trend Briefings

GDPR Webinar: Resources


Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Trend Briefings

JD.com: More Than Ecommerce


JD.com is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers.

Trend Briefings

Webinar: What do brands want from their agencies?


"What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Trend Briefings

SEO in 2018: Industry Experts Tell Marketers What They Need to Know


This new trends report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. It tackles each of the most important future SEO trends from a number of angles, but without ignoring the topics that, according to the experts we interviewed, may be overlooked.

Trend Briefings

Baidu: The Gateway to China's Online Communities


Baidu is China's dominant search engine, and has since evolved into a global player in AI/AR research.

Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.