Trend Briefings

Webinar: What do brands want from their agencies?


"What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Trend Briefings

SEO in 2018: Industry Experts Tell Marketers What They Need to Know


This new trends report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. It tackles each of the most important future SEO trends from a number of angles, but without ignoring the topics that, according to the experts we interviewed, may be overlooked.

Trend Briefings

Baidu: The Gateway to China's Online Communities


Baidu is China's dominant search engine, and has since evolved into a global player in AI/AR research.

Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.

Trend Briefings

Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant


WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals. 

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Trend Briefings

Lush: A Fresh Approach to Customer Experiences


Lush: A Fresh Approach to Customer Experiences considers  how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and established it as one of the UK’s most loved brands.

Trend Briefings

B2B Digital Transformation


The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Trend Briefings

The Modern Marketing Model (M3)


The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become.