Trend Briefings

Quarterly Digital Intelligence Briefing: Delivering Digital Experiences


The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.

Trend Briefings

The New Mobile Display Ecosystem


The New Mobile Display Ecosystem Report, published in partnership with OpenX, explores the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives working for ad technology companies, agencies and publishers, to see where the mobile display ecosystem stands today and where it is going.

Trend Briefings

Native Advertising: What it means for brands and publishers


Native advertising is clearly a growing trend, and more marketers are considering their options in executing their own native advertising campaigns. This report examines the changes in market trends and reasons why it has become more prevalent, who is doing it, how it is being measured and what the potential drawbacks to the trend are.

Trend Briefings

Digital Transformation Trends Briefing: Roundtables July 2014


Econsultancy's latest Digital Transformation Trends Briefing focuses on key themes, opportunities and challenges relating to the process of Digital Transformation as highlighted by marketers during Econsultancy roundtables in July 2014. 

Trend Briefings

Customer Experience and Conversion for B2B: Digital Cream London 2014


The Customer Experience and Conversion for B2B Trends Briefing, free to registered users, focuses on the challenges and issues B2B business professionals are facing in developing and improving their customer experience, as highlighted during Digital Cream London 2014.

The roundtable on customer experience and conversion was sponsored by IBM and moderated by Matthew Eccles, a CRM, direct and digital marketing consultant.

Trend Briefings

Where Content and Commerce Collide


This report aims to provide insight and recommendations for how content can be combined with ecommerce, for example how it is resourced and what business models organisations are using. It provides an account of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy. The research has been commissioned by EPiServer, a global software provider for ecommerce, CMS and digital marketing solutions.

Trend Briefings

Bridging the Gap in Email Marketing


This report on email marketing, sponsored by Pure360, is based on interviews with digital marketing professionals across a range of businesses, exploring the challenges and opportunities for marketers who are committed to taking their use of email to the next level.

Trend Briefings

Digital Transformation Trends Briefing: Digital Cream London 2014


Econsultancy's Digital Transformation Trends Briefing, free to registered users, focuses on key themes, opportunities and challenges relating to the process of Digital Transformation as highlighted by client-side digital marketers during Digital Cream 2014

Trend Briefings

India: Digital Market Landscape Report


This is the first Econsultancy report about the digital landscape in India, and is the fourth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Trend Briefings

Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity


The Finding the Path to Mobile Maturity Briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.