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Cover for Quarterly Digital Intelligence Briefing: Q3 2011

Trend Briefings

Quarterly Digital Intelligence Briefing: Q3 2011


Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

Cover for Marketing Automation Buyer's Guide

Buyer's Guides

Marketing Automation Buyer's Guide


The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Cover for Quarterly Digital Intelligence Briefing: Q2 2011

Trend Briefings

Quarterly Digital Intelligence Briefing: Q2 2011



Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

Cover for Marketing Attribution Management Buyer's Guide

Buyer's Guides

Marketing Attribution Management Buyer's Guide


The first Econsultancy Marketing Attribution Management Buyer's Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers who want to understand the market and invest in attribution technology and services. The guide looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.

Cover for Multivariate Testing Buyer's Guide

Buyer's Guides

Multivariate Testing Buyer's Guide


Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.

Cover for Many Voices, One Message (Online Communications)

Best Practice Guides

Many Voices, One Message (Online Communications)


Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Cover for Ad Serving Buyer's Guide

Buyer's Guides

Ad Serving Buyer's Guide


Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.

Cover for Location-based Marketing Smart Pack

Trend Briefings

Location-based Marketing Smart Pack


The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Cover for Social media and relationship development in professional services

Trend Briefings

Social media and relationship development in professional services


The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development. 

Cover for Demand-Side Platforms (DSPs) Buyer's Guide

Buyer's Guides

Demand-Side Platforms (DSPs) Buyer's Guide


Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.