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Cover for Quarterly Digital Intelligence Briefing: Digital Trends for 2012

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2012


Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses are (or should be) paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Cover for 2012: Email in Action

Survey Reports

2012: Email in Action


Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.

Cover for Media Growth Trends Report 2012

Survey Reports

Media Growth Trends Report 2012


The second annual Econsultancy report on Media Growth Trends is an in-depth continuation of last year’s study, in partnership with The Jordan, Edmiston Group, Inc. The goal for this report was to capture senior media, information, marketing services and technology executives’ outlook on growth opportunities and key challenges as the industry continues to respond to dramatic changes in the media and technology landscape.

Cover for The Fundamentals of Digital Discounting Smart Pack

Trend Briefings

The Fundamentals of Digital Discounting Smart Pack


Our Smart Packs explore rapidly changing areas in marketing, and quickly bring marketers up to the cutting edge. This Pack, The Fundamentals of Digital Discounting explores one of the hottest topics of the past year. Digging deep to cut through the hype, it outlays basic effects of discounting, then builds up through cultural and technological change, strategic shifts, and the new tactical opportunities for marketers that are being capitalized upon by companies like Groupon, Amazon, Gilt, and more.

Cover for Email Marketing Platforms Buyer's Guide 2012

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2012


An invaluable resource for those investigating the market for email marketing platforms, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 234-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.

Cover for Web Analytics Buyer's Guide 2012

Buyer's Guides

Web Analytics Buyer's Guide 2012


An invaluable resource for those investigating the market for web analytics, with profiles of 14 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Cover for Quarterly Digital Intelligence Briefing: Social Data

Trend Briefings

Quarterly Digital Intelligence Briefing: Social Data


Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Cover for Online Reputation and Buzz Monitoring Buyer's Guide 2012

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2012


A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.

Cover for Quarterly Digital Intelligence Briefing: Q3 2011

Trend Briefings

Quarterly Digital Intelligence Briefing: Q3 2011


Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

Cover for Marketing Automation Buyer's Guide

Buyer's Guides

Marketing Automation Buyer's Guide


The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.