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Cover for Email Marketing Briefing - November 2008

Trend Briefings

Email Marketing Briefing - November 2008


A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends.

Cover for Paid Search Briefing - October 2008

Trend Briefings

Paid Search Briefing - October 2008


Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding.

Cover for Affiliate Marketing Briefing - October 2008

Trend Briefings

Affiliate Marketing Briefing - October 2008


A free 12-page briefing about affiliate marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key market trends.

Cover for Measurement, Analytics and Optimisation Briefing - October 2008

Trend Briefings

Measurement, Analytics and Optimisation Briefing - October 2008


Download this free 12-page briefing to learn about the latest developments in web analytics, including the future of multivariate testing and optimisation, trends in Web 2.0 and mobile, and challenges resulting from increasing concerns about privacy.

Cover for Online Customer Service Briefing - June 2008

Trend Briefings

Online Customer Service Briefing - June 2008


This free 9-page briefing provides the latest statistics, trends and tips for best practice. Understand when and how to deploy customer service tools, use user-generated content as a customer service tool, and implement multi-channel customer service.

Cover for Social Media Roundtable Briefing - June 2008

Trend Briefings

Social Media Roundtable Briefing - June 2008


Download this free 12-page briefing to learn what's new in social media, including the latest and marketplace developments, tips for best practice, new statistics and valuable resources.

Cover for User Experience Roundtable Briefing - May 2008

Trend Briefings

User Experience Roundtable Briefing - May 2008


This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.

Cover for Online PR Roundtable Briefing - May 2008

Trend Briefings

Online PR Roundtable Briefing - May 2008


This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.

Cover for SEO Roundtable Briefing - May 2008

Trend Briefings

SEO Roundtable Briefing - May 2008


A free 12-page briefing with trends, search engine changes and developments, and the latest statistics related to SEO. The report also discusses SEO techniques and strategies for link-building.

Cover for Measurement, Analytics and Optimisation Briefing - March 2008

Trend Briefings

Measurement, Analytics and Optimisation Briefing - March 2008


This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.