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The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.
The Multichannel Reality report, produced by Econsultancy in partnership with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 1,945 digital marketers and ecommerce professionals carried out in June and July 2015, and follows up on a similar piece of research from 2013.
The Role of DMPs in the Era of Data-Driven Advertising report shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing. The research, part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, looks at why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
In marketing, it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared. Real-time marketing, however, is one which seems to remain relevant – why is that? In The Real-Time Customer Experience report, produced in partnership with IBM, we aim to answer that question.
The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.
Econsultancy's Customer Experience Excellence Trends Briefing, free to registered users, explores the increasing focus on customer experience among businesses, and highlights some of the challenges faced by digital marketers, as highlighted by delegates at Econsultancy's roundtable-based Digital Cream London 2015 event. The customer experience excellence roundtable was sponsored by Adobe and moderated by digital consultant Jo Vertigan.
Econsultancy's Mobile Experience Trends Briefing: Drive Your Competitive Advantage, free to registered users, focuses on the tactics being employed to maximise the marketing opportunities mobile has created. It is based on the issues discussed by digital marketers during Digital Cream 2015. The mobile experience roundtable was sponsored by Adobe and moderated by Jim Clark, Senior Analyst at Econsultancy.
The Programmatic Branding report, produced in partnership with Quantcast, looks at the extent to which brands are embracing programmatic advertising technology to drive upper-funnel consumer engagement. The report is based on a survey of more than 100 senior marketers in the UK and the US, as well as interviews with digital professionals working for brands, agencies and vendors.
Econsultancy's Digital Transformation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on digital transformation was moderated by Peter Abraham, Econsultancy’s Exec VP EMEA & APAC and Head of Digital Transformation Strategy.
Econsultancy's Email Marketing Trends Briefing, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream 2015. The email roundtable was sponsored by Pure360 and moderated by Ann Halloran, Econsultancy trainer.