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Cover for Email Marketing Trends Briefing: Digital Cream London 2015

Trend Briefings

Email Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Email Marketing Trends Briefing, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream 2015. The email roundtable was sponsored by Pure360 and moderated by Ann Halloran, Econsultancy trainer.

Cover for Marketing Attribution Trends Briefing: Digital Cream London 2015

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2015


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.

Cover for Data-Driven Marketing Trends Briefing: Digital Cream London 2015

Trend Briefings

Data-Driven Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Data-Driven Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to data-driven marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was sponsored by Oracle Marketing Cloud and moderated by Andrew Campbell, CRM Strategist and Consultant.

Cover for Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence

Trend Briefings

Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence


The Quest for Mobile Excellence briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of nearly 3,000 marketers and digital professionals carried out between February and March 2015.

Cover for The Digital Retailer: Trends, Opportunities and Challenges

Trend Briefings

The Digital Retailer: Trends, Opportunities and Challenges


This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.

Cover for Integrated Search Trends Briefing: Digital Cream London 2015

Trend Briefings

Integrated Search Trends Briefing: Digital Cream London 2015


Econsultancy's Integrated Search Trends Briefing focuses on the evolving nature of integrated search marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable was sponsored by Ayima and moderated by Amy Wilson, independent consultant.

Cover for Understanding the Customer Journey

Survey Reports

Understanding the Customer Journey


Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate.

This report, carried out in partnership with ResponseTap and based on a survey of nearly 2,000 digital marketers and ecommerce professionals, examines what companies are doing to map journeys and improve the overall customer experience across an array of different touchpoints, including interactions in the digital and physical worlds.

Cover for South Africa: Digital Market Landscape Report

Trend Briefings

South Africa: Digital Market Landscape Report


This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for The Reality of Multichannel Marketing

Trend Briefings

The Reality of Multichannel Marketing


This report on Multichannel Marketing, created in association with Dotmailer, looks at how the various channels interact to make an efficient, effective whole and examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step. The report is based on interviews with senior marketing and ecommerce professionals, who were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations. 

Cover for A Marketer's Guide to Wearable Technology

Trend Briefings

A Marketer's Guide to Wearable Technology


This report aims to demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space. It explains wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it reveals the formula for success in an increasingly wearable world.