Trend Briefings

Digital Shift Q2 2017


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Trends Webinar: Innovation - April 2017


Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation.

Trend Briefings

The Future of Agencies: Systems and Empathy


Econsultancy, in association with the IPA, has undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Retail


The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Financial Services and Insurance


The 2017 Digital Trends in Financial Services and Insurance report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which FSI marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Trend Briefings

Digital Shift Q1 2017


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Digital Intelligence Briefing: 2017 Digital Trends


The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.

Survey Reports

B2B Digital Trends 2016 - 2017


This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.

Trend Briefings

Digital Shift Q4 2016


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016


Econsultancy's Customer Experience Trends Briefing focuses on the key themes, opportunities and challenges relating to customer experience as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on customer experience was sponsored by Dotmailer and moderated by independent consultant Andrew Campbell.