Best Practice

Building a Digital Culture


Building a Digital Culture is a best practice guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-centric world.

We draw on a range of survey data, case studies and interviews with leading industry figures to explore what it means to have a digital culture and how executives can go about getting the rest of the company on board.

What you'll learn

  • How serving customer experience is a catalyst for organisational change
  • How a digital culture takes shape 
  • Who's who in a digital culture 
  • Culture as a foundation for growth and innovation

Table of contents

1. Executive Summary

  • About Econsultancy
  • About the Author
  • Introduction
  • Acknowledgements

2. Customer Experience - the Catalyst for Change

3. How Does a Digital Culture Take Shape?

4. Who's Who in a Digital Culture?

5. Culture as a Foundation for Growth and Innovation

6. Case Study 1: Cisco Systems

7. Case Study 2: Ebay

8. Seven Degrees of Successful Culture Creation


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