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Building a Digital Culture
Building a Digital Culture is a best practice guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-centric world.
We draw on a range of survey data, case studies and interviews with leading industry figures to explore what it means to have a digital culture and how executives can go about getting the rest of the company on board.
What you'll learn
- How serving customer experience is a catalyst for organisational change
- How a digital culture takes shape
- Who's who in a digital culture
- Culture as a foundation for growth and innovation
Table of contents
- 1. Executive Summary
- 2. Customer Experience - the Catalyst for Change
- 3. How Does a Digital Culture Take Shape?
- 4. Who's Who in a Digital Culture?
- 5. Culture as a Foundation for Growth and Innovation
- 6. Case Study 1: Cisco Systems
- 7. Case Study 2: Ebay
- 8. Seven Degrees of Successful Culture Creation
1. Executive Summary
- About Econsultancy
- About the Author
- Introduction
- Acknowledgements
2. Customer Experience - the Catalyst for Change
3. How Does a Digital Culture Take Shape?
4. Who's Who in a Digital Culture?
5. Culture as a Foundation for Growth and Innovation
6. Case Study 1: Cisco Systems
7. Case Study 2: Ebay
8. Seven Degrees of Successful Culture Creation
Downloads
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Building a Digital Culture Best Practice Guide
(1.04 MB PDF)
SAMPLE: Building a Digital Culture Best Practice Guide
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