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You may be sold on investing in digital marketing but is your client, or your boss? We're passionate about the value and return on investment (ROI) that digital marketing and e-commerce can deliver but recognize that we have to make a business case for investment just like everyone else.
So to save you some time, and help give you the best possible chance of getting that investment. or winning that pitch, we're putting together template business cases for investment across a range of different digital marketing disciplines.
Below are the ones we've done so far but we're adding more all the time. If you unlock access to any one of these business cases then you get access to all the others free!
- SAMPLE: Econsultancy Business Cases (2.09 MB ZIP)
- Econsultancy Business Cases (2.64 MB ZIP)
Reports included in this bundle
- SEM: Search Engine Optimisation (SEO) Business Case
- SEM: Paid Search Marketing (PPC) Business Case
- Affiliate Marketing Business Case
- Email Marketing Business Case
- Usability & User Experience Business Case
- Web Analytics Business Case
- Mobile Marketing Business Case
- Social Media & Online PR Business Case