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You may be sold on investing in digital marketing but is your client, or your boss? We're passionate about the value and return on investment (ROI) that digital marketing and e-commerce can deliver but recognize that we have to make a business case for investment just like everyone else.

So to save you some time, and help give you the best possible chance of getting that investment. or winning that pitch, we're putting together template business cases for investment across a range of different digital marketing disciplines. 

Below are the ones we've done so far but we're adding more all the time. If you unlock access to any one of these business cases then you get access to all the others free!


  • Zip SAMPLE: Econsultancy Business Cases (2.09 MB ZIP)
  • Zip Disabled Econsultancy Business Cases (2.64 MB ZIP)

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Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

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