Market Data

Career and Salary Survey Report 2018

In association with Marketing Week

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Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy has collaborated with sister brand Marketing Week to survey over 4,000 people across the marketing, digital, design and advertising industries.

With Econsultancy's  Modern Marketing Model (M3) in mind, this survey data goes some way towards showing how well the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.

Some of the key findings highlighted in this year's report include gender pay gap and diversity and inclusion issues within the industry. 

The main objective of this research is to give a guideline of how marketers are remunerated and what the trends and variations are across different industry sectors in the UK, but also to understand how they rate various remuneration packages, what benefits they receive, what their expectations are and how marketing departments evolved in the last 12 months.

We are confident that this report provides real practical value for those working in the marketing industry who want to understand how their peers are remunerated.

Table of contents

1. Executive Summary

  • Methodology
  • About Econsultancy

2. Salary Survey Key Findings

3. The Gender Pay Gap

4. Diversity and Inclusion in Marketing

5. Talent Retention

6. Marketing Maturity

7. The Convergence of Digital and Classic Marketing

Downloads

  • Pdf Disabled Career and Salary Survey Report 2018 (759 KB PDF)
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