Chapter 2. With generative AI revolutionising the world of content creation, as well as product discovery, this chapter considers new research on how brands can best approach the adoption of this new technology. It also looks at the latest applications of GenAI in advertising and ecommerce.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of four in the Q1 2024 edition of Digital Shift. View all chapters.