Trends & Innovation

Connected TV Smart Pack

By Monica Savut, Econsultancy,

About this report

Econsultancy's Connected TV Smart Pack includes market trends, key statistics and case study examples of companies using connected TV for marketing and provides an overview of the main players in this increasingly important sector.

The 80-page report is the fifth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.

The document includes sections on:

  • Market trends and developments
  • An overview of the key players in the industry
  • Case studies of companies using connected TV for marketing
  • Third-party statistics and research

Table of contents

  1. Introduction
    1. About this report
    2. About Econsultancy
  2. What… is connected TV?
  3. Why… is connected TV important?
  4. Market trends
    1. Content discovery in a multi-screen world
    2. Social TV and companion screen experiences redefine engagement
    3. The next generation of TV advertising
    4. TV Everywhere – the battle between TV networks and cable operators intensifies
  5. Who… should I know about?
    1. Connected TV platforms
    2. Social TV platforms
    3. Automated content recognition – audio watermarking and audio fingerprinting technology
    4. Advertising technology
    5. T-commerce technology
  6. Case studies
    1. Audi
    2. eBay
    3. Heineken
    4. Marks & Spencer
    5. MTV
    6. Red Bull
    7. Super Bowl XLVI
    8. The Guardian
    9. Unilever
  7. Glossary
  8. Appendix
    1. Third-party statistics and research
      1. Market size and trends
      2. Multi-screen and multitasking
      3. Social TV
      4. Advertising awareness and effectiveness
    2. Twitter – Social TV best practices
  9. Recommended reading
    1. Econsultancy blog posts
    2. Third-party resources

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  • Pdf SAMPLE: Connected TV Smart Pack (632 KB PDF)
  • Pdf Disabled Connected TV Smart Pack (3.76 MB PDF)

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