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Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.
Typically a CMS is seen only as a way to streamline processes and manage content more effectively. However, in this presentation, Ashley argues that actually a CMS should also be seen as a marketing, and customer acquisition, tool. Specifically, the presentation looks at the opportunities in SEO (Search Engine Optimization) and online content distribution.
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