Which analytics platforms are most popular among marketers for analysing the performance of their content? What is the preference among CMOs in the US for outsourcing content marketing or bringing it in-house?

These are just some of the questions answered by the data included in Econsultancy’s Content Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

If you need to quickly pull together some stats on the benefits of content marketing, are weighing up which channel to build a content marketing schedule around, or need a hand convincing the board to invest in talent and training, search the Content Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • The value of the global
  • The division between content marketers that track and understand the performance of their content, and those that do not understand how their content is performing.
  • Views on the forms of content garnering preference among marketers globally.
  • The percentage of CMOs and marketing professionals in the US that are planning to invest more in content marketing in the coming year.
  • Digital media experts’ concerns around misinformation, disinformation and fake news content in advertising.

These are the figures behind the most important trends in content marketing. They have been collated from information available to the public and sorted by region and topic – we’ve done the hard work so you don’t have to.