Globally, what do marketers consider the greatest challenge in producing visual content? How do marketers expect their content marketing budgets to change in 2020? Which content type is most effective for building relationships that lead to conversions?

These are just some of the questions answered by the data included in Econsultancy’s Content Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Content Internet Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • How marketers measure content performance
  • The growing importance and use of video
  • Global content maturity
  • Which CMS is used by more than half of websites that have them
  • The level of outsourcing of content creation by marketers.


The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.