Join Neil Perkin, founder of Only Dead Fish and one of Econsultancy’s most experienced and thought-leading consultants to understand the essentials of content strategy.

Agenda points:

  • Evolving Content Practice: we take a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics
  • Best Practice framework for Content Strategy: setting out a clear, easy to follow best practice model for content strategy that your team can adopt
  • Content Strategy Essentials: considering best practice in persona generation, alignment, using customer journey mapping, content calendars, along with KPIs and measurement
  • The Future of Content Strategy: we look at evolving formats, storytelling, the modularisation of content and personalisation 2.0

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