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in association with RedEye

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Overview

This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

The aim is to provide data and a framework to help companies invest their time and resources as effectively as possible by examining which methods and processes are most likely to yield results.

What you'll learn

  • Find out the types of conversions and measurements organizations are using and the best practices that shape them
  • Discover the most valuable methods used to improve conversion rates and the methods organizations will be using in the future
  • Understand how companies are using personalization as part of their CRO efforts and the effect this has on conversions
  • Benchmark your organization's approach to CRO using the Conversion Maturity Model

Conversion Maturity Model

Conversion Maturity Model

What you'll learn

  • The six key factors contributing to CRO success
  • Process and resourcing improvements pay off as marketers are more satisfied with conversion rates
  • Companies are making progress with personalization, but a lack of strategy looms large

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.

Table of contents

1. Executive Summary and Highlights

  • About Econsultancy

2. Introduction by RedEye

3. Conversion Maturity Model

4. Methodology

5. Findings

6. Appendix: Respondent Profiles

Downloads

  • Pdf SAMPLE: Conversion Rate Optimization Report 2015 (707 KB PDF)
  • Pdf Disabled Conversion Rate Optimization Report 2015 (3.36 MB PDF)
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