The Country in Focus report is a series of presentations by Econsultancy that dives into the latest trends and developments within a country in Asia. It acts as a snapshot of the trends and updates in the selected country, and is a guide to what you should be keeping an eye on.
Digital is influenced and affected by many changes in various areas, be it law, mergers and acquisitions or the platform being used. The Country in Focus report contains relevant information that can be integrated into your own documents, presentation deck or reports easily. We aim to change the country of focus on a month-to-month basis, and in rotation with the APAC Ecommerce Quarterly.
This month’s report looks at South Korea. We delve into how Korean pop and beauty are driving growth in Korean ecommerce, how digital ad spend is overtaking broadcast ad spending, and the rollout of 5G mobile networks in Seoul.