Trends & Innovation

Cross-Channel Marketing Trends Briefing: Digital Cream London 2013

By Econsultancy,

Econsultancy's Cross-Channel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to cross-channel marketing as highlighted by client-side digital marketers at Digital Cream London 2013.

The Cross-Channel Marketing roundtable was sponsored by Responsys and moderated by Jeremy Wilson, COO at Practicology. 


Pages: 29 pages

Structure: cross-channel marketing challenges, market data and statistics, resources

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2013. It contains information about the challenges relating to cross-channel marketing faced by digital marketers and how they are solving them within their companies.

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that no specific company or person have had their quotes and experiences attributed.

The report also includes insights from the following experts: 

  • Jon Stanesby, Associate Director of Strategic Services at Responsys
  • Jeremy Wilson, COO at Practicology

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About Responsys
  2. Foreword
  3. Challenges Discussed at Digital Cream
    1. Data, analysis and attribution difficulties prevent integrated cross-channel marketing
    2. Technology and disconnected systems are major barriers that B2C marketers face
    3. Segmentation and consistent integrated marketing communications are challenges for clients with diverse customer groups
    4. Politics, cultural legacies and organisational structures can prevent the adoption of best practice
    5. The future
  4. Market Data
    1. How companies are approaching cross-channel campaigns
    2. How customers are showing cross-channel behaviours
      1. The business case for multichannel
      2. How online drives offline sales
  5. Resources

Download a copy of the report to find out more. 

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  • Pdf Disabled Cross-Channel Marketing Trends Briefing: Digital Cream London 2013 (1.65 MB PDF)

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