Econsultancy’s Customer Experience Excellence Trends Briefing, free to registered users, explores the increasing focus on customer experience among businesses, and highlights some of the challenges faced by digital marketers, as highlighted by delegates at Econsultancy’s roundtable-based Digital Cream London 2015 event.

The customer experience excellence roundtable was sponsored by Adobe and moderated by digital consultant Jo Vertigan.

What you’ll learn from this report

  • Understand the importance of defining customer experience in the context of your organisation.
  • Find out the metrics being used to quantify and measure customer experience.
  • Compare the opinions on who should own the customer experience.
  • Discover frameworks and research that can inform the development of customer experience strategy.

Features of the report

The 16-page trends briefing aims to provide insight into how organisations are approaching the task of creating a culture that facilitates and encourages customer experience excellence.

Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.