Which metrics have been found to be the most useful for tracking improvement in customer experience? How do Gen Z consumers feel about being served targeted ads based on their browsing behaviour? What percentage of UK retailers are offering embedded finance solutions to their customers, and how do they believe it will impact the customer experience?

These are just some of the questions answered by the data included in Econsultancy’s Customer Experience Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media, all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats on the global shift in customer experience strategy, create a digital experience use case for AI and machine learning, or need a hand convincing the board to back a strategy proposal, search the Customer Experience Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • How executives globally are planning to prioritise and develop strategy for digital customer experiences.
  • Views on personal data privacy and how it affects consumer spending choices.
  • The efficacy of hashtags or QR codes in nurturing omnichannel purchasing behaviours.
  • The social media platform most trusted by consumers for product discovery and purchasing.
  • How consumers feel about companies making product recommendations, and which channels are preferable.

These are the figures behind the most important trends in customer experience and marketing. They have been collated from information available to the public and sorted by topic and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.