Which is more important to US consumers, personalised service or personalised marketing? Which is the top-rated organisation for customer service in the UK? What percentage of consumers say that the in-car voice experience needs to be improved?

These are just some of the questions answered by the data included in Econsultancy’s Customer Experience Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Customer Experience Internet Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Where customers most often get inspiration when shopping online
  • The most important aspect of customer experience as rated by consumers
  • How consumers are using in-car voice assistants
  • UK businesses with the best customer service, according to the UK Customer Satisfaction Index
  • How the pandemic has affected the volume of customer interactions by channel in the US.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.