Trends & Innovation

Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016

By Econsultancy,

Opportunities and learnings in joining physical and digital

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Overview

Businesses being able to mix the digital and physical worlds for customers are no longer in the realm of the future, they need to be able to do it now.

The reality is, as everyday aspects of consumers' lives continues to be digitised, organisations have no choice but to adapt and execute an appropriate digital experience. 

Econsultancy's Customer Experience Trends Briefing, sponsored by Dotmailer, focuses on the key themes, opportunities and challenges relating to joining the physical and digital customer experience as highlighted by client-side digital marketers during Digital Cream 2016. Although separated by industry, business model and market size, the delegates were united in embracing the changing nature of the consumer relationship.

The report aims to provide a snapshot of the areas that are top of mind for marketers, exploring how brands seek to address the challenges and opportunities in this area.

Key trends featured in the report

  • Taking the product from offline to online... and back again
  • Budgets and management
  • Improving experiences by principle, not hype
  • Factoring in personalisation

The report also features a case study and some market data relating to the issues discussed.

Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.

Digital Cream takes place around the globe throughout the year - see our upcoming events.

Contributing Authors


Table of contents

1. Introduction

  • About Econsultancy
  • About dotmailer

2. Foreword by dotmailer

3. Trends

4. Case Study

5. Market Data and Statistics

Downloads

  • Pdf Disabled Customer Experience Trends Briefing (313 KB PDF)
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