Market Data

Digital Agency Rate Card Survey 2016

In association with Marketing Week and Design Week


The Digital Agency Rate Card Survey is based on a survey of nearly 400 UK digital agencies, carried out in September and October 2016.

The objective of this research, carried out in association with Marketing Week and Design Week, is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company and region.

The report will help you benchmark day rates for more than 50 individual job roles, including positions such as creative director, digital content strategist and social media consultant. We are confident that this report provides practical value both for those working client-side who want to understand what the going rate is for different services, and also for agencies who want to benchmark their own fees.

The report also contains sections on business confidence and projected turnover increases which have once again enabled us to provide top-line data about the health of the industry.

The Digital Agency Rate Card Survey includes overall averages for the following types of agency job role, with further breakdowns of the day rate average by size of agency and region:

  • Director / Partner
  • Commercial / Strategic
  • Project / Account Management
  • Creative
  • Content, Usability and Accessibility
  • Technical
  • Media Planning and Buying
  • Online Marketing, eCRM and Market Research
  • Search Engine Marketing
  • Social Media
  • Affiliate Marketing, Email Marketing and Web Analytics
  • Testing / Quality Assurance and Training

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Table of contents

1. Introduction

  • About Econsultancy

2. Executive Summary and Highlights

3. Profile of Responding Agencies

4. Business Confidence

5. Charge-out Rates

6. Nature of Work

7. Appendix: Average Daily Rates by Turnover


  • Pdf SAMPLE: Digital Agency Rate Card Survey 2016 (1.08 MB PDF)
  • Pdf Disabled Digital Agency Rate Card Survey 2016 (2.79 MB PDF)

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