Market Data

Digital Agency Rate Card Survey 2014

By Econsultancy,

There is a newer version of this report available: Digital Agency Rate Card Survey 2016


The Digital Agency Rate Card Survey is based on a survey of more than 320 UK digital agencies carried out in 2014. The principal objective of this Econsultancy research is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company.

The survey will help you benchmark day rates for more than 50 individual job roles including positions such as creative director, digital content strategist and social media consultant. We are confident that this report provides real practical value both for those working client-side who want to understand what the going rate is for different services, and also for agencies who want to benchmark their own fees.

The report also contains sections on business confidence and projected turnover increases which have once again enabled us to provide top-line data about the health of the industry. The report findings contain overall averages for the following types of agency job role, with a further breakdown of the day rate average by size of agency:

  • Director / Partner
  • Commercial / Strategic
  • Project / Account Management
  • Creative
  • Content, Usability and Accessibility
  • Technical
  • Media Planning and Buying
  • Online Marketing, eCRM and Market Research
  • Search Engine Marketing
  • Social Media
  • Affiliate Marketing, Email Marketing and Web Analytics
  • Testing / Quality Assurance and Training

Table of contents

1. Introduction

  • About Econsultancy

2. Executive Summary and Highlights

3. Profile of Responding Agencies

4. Charge-out Rates

5. Nature of Work


  • Pdf SAMPLE: Digital Agency Rate Card Survey 2014 (1.32 MB PDF)
  • Pdf Disabled Digital Agency Rate Card Survey 2014 (1.98 MB PDF)
  • Excel Disabled Digital Agency Rate Card Survey data (43.1 KB Microsoft Excel)

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