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This report accompanies the Digital Cream Dubai 2012.


Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Attendees included the heads of digital from leading regional brands including Jumeirah Group, Etihad Airways, Abu Dhabi Islamic Bank, Dubai Financial Market, Explorer Publishing and Mubadala. 

Presentation from Digital Cream Dubai event on 21 February 2012  in Dubai, UAE.

Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.

Tweets from the event

@dollz87 Productive day at #DCD12 - great seeing new and old people! 

@Econsultancy roundtables are the most insightful digital marketing events.. successful day at #DCD12

@abbasalidina: After first 2 sessions, biggest challenge in social media is measurement and ROI #DCD12 

@asifmumtazkhan Had a great day at the Digital Cream Dubai #DCD12. Met an exclusive club of digital peers from the Middle East, learned fab stuff! Rocking! 

@dollz87 @Alex_Vaidya loved your talk at #DCD12 - great insights!


  • Pdf Disabled The State of Digital Marketing in the Middle East and North Africa Presentation (1.44 MB PDF)

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