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Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 27th June 2013, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online strategies and compared them with like-minded peers.
The event featured nine roundtable topics, each independently moderated and focused on a particular topic with the roundtable attendees proposing specific questions or challenges they wished to disuss.
The keynote presentation (42 slides) by Eddie Choi, Executive Director at Milton Exhibits Group, focused on web analytics and actionable insights.
The presentation is centred around three key questions:
- Do you have a data butler in your marketing team?
- Do you have a strategy or just have some money to spend?
- Do you have a goal?
- Digital Cream Hong Kong 2013 Keynote Presentation: Web Analytics and Actionable Insights (4.06 MB PDF)