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Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 26th June 2014.
Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
The event featured 8 roundtables, each independently moderated and focused on a particular topic with the roundtable attendees proposing specific questions or challenges they wished to disuss.
The 33-slide presentation by Econsultancy's VP of Research US, Stefan Tornquist, outlines the preliminary findings of an upcoming study on the state of marketing at Global 1,000 organisations. The research explores four dimensions (culture, practice, technology and structure) and focuses on two key questions:
- How digitally evolved are the G1000 today?
- How well prepared are they for evolution?
- Digital Cream Hong Kong 2014 Keynote Presentation (395 KB PDF)