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Presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI,and  suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.

The event featured 11 roundtable topics, each independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss about.

The three keynote presentations are:

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