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Keynote presentations from Econsultancy's Digital Cream Singapore event on 28th November 2013.
Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
The Singapore event featured 12 roundtable topics, each independently moderated and focused on a particular topic with the roundtable attendees proposing specific questions or challenges they wished to disuss.
The two keynote presentations are:
- 50-slide presentation by Chris Lee, Consultant at Econsultancy, outlining the key tenets of marketing automation and exploring the specific challenges, opportunities and implementation best practice.
- 28-slide presentation by Michael Buckley, Managing Director, Australia & New Zealand at Accenture Interactive, focused on disruption.
- Digital Cream Singapore 2013 Keynote Presentation - Chris Lee (3.9 MB PDF)
- Digital Cream Singapore 2013 Keynote Presentation - Michael Buckley (2.2 MB PDF)