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This 35+ slide presentation was recently delivered by Econsultancy’s Jake Hird at the Australian Online Retailer Conference.
It looks at the digital marketing landscape, emerging technologies, trends and the shopper of the future.
Areas explored include the web's evolution, changing marketing strategies, data, mobile, social media and other developing marcomms channels.
A few of the topics covered in the presentation include:
- The use of data
- Social media
- Mobile usage
- Mobile growth
- Framed marketing strategy
- Challenges of the future
A full copy of the report is available as a PDF download.
- Digital marketer 2015: What will you be doing? (3.28 MB PDF)